Privacy Policy

Executive Summary

Talyx AI, Inc. and its subsidiaries and affiliates (collectively "Talyx," "we," "us," or "our") is committed to protecting the privacy and security of personal data while maintaining the transparency essential to our guaranteed outcome methodology. This Privacy Policy describes how we collect, use, protect, and disclose personal data when you interact with our services, websites, applications, and business operations.

1. Data Controller Identification

Talyx AI, Inc. serves as the primary data controller for personal data collected through our business operations. For inquiries regarding data controller identification or data protection matters:

Talyx AI, Inc.
Legal and Compliance Department
Email: [email protected]

2. Personal Data Collection Methods

Talyx collects personal data through multiple channels in the course of our business operations:

Direct Collection from Individuals

We collect personal data directly from you when you:

• Engage with our websites, including www.talyx.ai and associated digital properties
• Create user accounts or profiles within Talyx platforms
• Request information about our services or guaranteed outcome methodology
• Register for Talyx events, webinars, strategic briefings, or educational programs
• Subscribe to Talyx Insights, newsletters, research publications, or thought leadership content
• Participate in surveys, assessments, or capability maturity evaluations
• Communicate with Talyx representatives via email, telephone, video conference, or in-person meetings
• Submit inquiries through contact forms or chatbot interfaces
• Engage with Talyx social media properties or content

Service Engagement Data Collection

During active client engagements, we collect personal data necessary to deliver our AI implementation services and validate guaranteed outcomes:

• Operational data from client systems required for AI implementation and performance measurement
• Contact information for client personnel involved in engagement activities
• Performance metrics and operational alpha measurements validating guarantee fulfillment
• Documentation of capability development activities and knowledge transfer sessions
• Communication records related to project execution, milestone achievement, and outcome validation
• Stakeholder feedback regarding engagement experience and certification processes

3. Categories of Personal Data

The following categories of personal data are processed:

• Identification and Contact Information: Name, title, company affiliation, business address, email address, telephone number, professional credentials
• Professional and Business Information: Industry sector, company size, revenue range, organizational structure, technology infrastructure, business challenges
• Engagement and Service Delivery Data: Project participation records, operational performance metrics, system integration data
• Financial and Transaction Information: Billing information, invoicing records, performance-based fee calculations
• Website and Digital Property Usage Data: IP address, browser type, device identifiers, pages viewed, clickstream data
• Marketing and Communications Data: Newsletter subscription preferences, content download history, event registration records

4. Data Processing Purposes

Personal data is processed for the following purposes:

• Delivering contracted services and fulfilling engagement obligations
• Communicating regarding service delivery, account management, and relationship maintenance
• Operating, improving, and personalizing our digital properties
• Providing thought leadership content, research publications, and industry insights
• Measuring and validating guaranteed outcome achievement
• Complying with legal obligations and regulatory requirements
• Protecting Talyx systems, preventing fraud, and maintaining security

5. Website Analytics and Tracking Technologies

When you visit talyx.ai, we collect data through the following technologies. Non-essential tracking activates only after you provide consent via our cookie banner. See our Cookie Policy for a complete cookie inventory.

5.1 Google Analytics 4 (GA4)

Provider: Google LLC
Purpose: Measures pageviews, scroll depth, CTA engagement, form interactions, and session duration.
Consent category: Analytics
Consent Mode: GA4 operates in Google Consent Mode v2. Before you consent, GA4 sends anonymized cookieless pings (no personal identifiers). Full cookie-based measurement activates only after you opt in.
Data shared: Anonymized usage data transmitted to Google servers in the United States. We do not enable Google Signals or advertising features.
Privacy policy: policies.google.com/privacy

5.2 Google Tag Manager (GTM)

Provider: Google LLC
Purpose: Manages script loading for analytics and marketing tags. GTM itself does not collect personal data; it coordinates when other scripts load.
Container ID: GTM-KXM96Q9N

5.3 Microsoft Clarity

Provider: Microsoft Corporation
Purpose: Records heatmaps (click positions, scroll depth) and session replays to help us understand how visitors interact with our pages.
Consent category: Analytics
Data shared: Anonymized interaction data transmitted to Microsoft servers. Clarity automatically masks sensitive form fields (passwords, credit card numbers). We do not record keystrokes in text fields.
Privacy policy: privacy.microsoft.com

5.4 HubSpot

Provider: HubSpot, Inc.
Purpose: Visitor identification, page-level tracking, and form submission capture into our CRM for follow-up communications.
Consent category: Marketing
Data shared: When you submit our contact form, your name, email, company, and message are stored in HubSpot CRM. Browsing behavior (pages visited, time on page) is linked to your contact record only after you submit a form.
Privacy policy: legal.hubspot.com/privacy-policy

5.5 Cloudflare

Provider: Cloudflare, Inc.
Purpose: DNS resolution, CDN content delivery, DDoS protection, and bot management.
Consent category: Necessary (essential for site delivery)
Data shared: IP address and request metadata are processed by Cloudflare to serve pages and block malicious traffic. Cloudflare acts as a data processor under our instructions.
Privacy policy: cloudflare.com/privacypolicy

6. Data Retention

Personal data is retained for periods appropriate to its purpose and legal requirements. Engagement-related data is typically retained for the duration of the client relationship plus seven years. Marketing consent records are retained until consent is withdrawn. Analytics data in GA4 is retained for 14 months. HubSpot contact records are retained until deletion is requested.

7. Your Rights

Depending on your jurisdiction, you may have rights including:

• Access to personal data we hold about you
• Correction of inaccurate personal data
• Deletion of personal data (subject to legal retention requirements)
• Restriction of processing in certain circumstances
• Data portability for data you provided
• Objection to processing based on legitimate interests
• Withdrawal of consent where processing is consent-based

7.1 California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have additional rights under the CCPA:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you in the preceding 12 months.
• Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell personal information as defined under the CCPA. We do not share personal information for cross-context behavioral advertising.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise CCPA rights, email [email protected] with the subject line "CCPA Request." We will verify your identity and respond within 45 days.

7.2 GDPR Rights (EEA/UK Residents)

If you are located in the European Economic Area or the United Kingdom, our lawful basis for processing website analytics data is your consent (Article 6(1)(a) GDPR), managed through our cookie consent banner. You may withdraw consent at any time by clearing the talyx_consent entry from your browser's local storage for talyx.ai and refreshing the page.

8. Contact Information

For privacy-related inquiries or to exercise your data protection rights, contact:

Email: [email protected]
Location: San Antonio, Texas