Cookie Policy

Executive Summary

Talyx AI, Inc. ("Talyx," "we," "us," or "our") uses cookies and similar tracking technologies on talyx.ai to analyze site usage, improve our content, and personalize your experience. This policy explains what cookies we use, why we use them, and how you control them.

When you first visit our site, a consent banner lets you accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clearing your browser's local storage for talyx.ai.

1. Cookie Inventory

The following tables list every cookie and storage mechanism active on talyx.ai, organized by consent category.

1.1 Necessary (Always Active)

These are required for core site functionality. They cannot be disabled.

Name	Provider	Purpose	Type	Retention
talyx_consent	Talyx (1st party)	Stores your cookie consent preferences	Local Storage	Persistent until cleared
talyx_utm	Talyx (1st party)	Preserves UTM campaign parameters within a session	Session Storage	Browser session
__cf_bm	Cloudflare	Bot management and DDoS protection	HTTP Cookie	30 minutes

1.2 Analytics (Requires Consent)

Help us understand how visitors use our site. Loaded only after you consent.

Name	Provider	Purpose	Type	Retention
_ga	Google Analytics	Distinguishes unique visitors	HTTP Cookie	2 years
_ga_<ID>	Google Analytics	Maintains session state for GA4	HTTP Cookie	2 years
_clck	Microsoft Clarity	Persists Clarity user ID	HTTP Cookie	1 year
_clsk	Microsoft Clarity	Connects page views into a session	HTTP Cookie	1 day
CLID	Microsoft Clarity	Identifies first-time Clarity visitors	HTTP Cookie	1 year
ANONCHK	Microsoft Clarity	Indicates if MUID cookie was transferred to ANID	HTTP Cookie	10 minutes
_gtm_*	Google Tag Manager	Throttles request rate for GTM	HTTP Cookie	1 minute

1.3 Marketing (Requires Consent)

Enable contact tracking and personalized communications. Loaded only after you consent.

Name	Provider	Purpose	Type	Retention
__hstc	HubSpot	Tracks visitor sessions and attribution	HTTP Cookie	6 months
hubspotutk	HubSpot	Keeps track of visitor identity for form submissions	HTTP Cookie	6 months
__hssc	HubSpot	Tracks current session number and pageviews	HTTP Cookie	30 minutes
__hssrc	HubSpot	Determines if visitor has restarted browser	HTTP Cookie	Browser session
messagesUtk	HubSpot	Recognizes returning visitors for chat	HTTP Cookie	6 months

2. How We Manage Consent

When you first visit talyx.ai, a cookie consent banner appears at the bottom of the page. You have three options:

• Accept All — enables Necessary + Analytics + Marketing cookies
• Reject Non-Essential — enables only Necessary cookies; Analytics and Marketing are blocked
• Customize — lets you toggle Analytics and Marketing categories independently

Your preference is stored in talyx_consent (browser local storage). GA4 operates in Google Consent Mode v2: before you consent, GA4 sends anonymized, cookieless pings. Full measurement activates only after you opt in.

3. Changing Your Preferences

To reset your cookie preferences:

1. Open your browser's Developer Tools (F12 or Cmd+Opt+I)
2. Navigate to Application > Local Storage > talyx.ai
3. Delete the talyx_consent entry
4. Refresh the page — the consent banner will reappear

You can also control cookies through your browser settings or use opt-out mechanisms provided by our third-party partners:

• Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
• Microsoft Clarity: privacy.microsoft.com
• HubSpot: legal.hubspot.com/privacy-policy

4. Updates to This Policy

We may update this Cookie Policy when we add or remove tracking technologies. Material changes will be communicated through a revised consent banner. The "Version" and "Effective Date" at the top of this page indicate the latest revision.

5. Contact Information

For questions regarding this Cookie Policy or our use of tracking technologies, contact:

Email: [email protected]
Location: San Antonio, Texas